What are the conditions for opening a shop on Tmall Global?

 

As Alibaba's cross-border e-commerce platform, Tmall Global is committed to providing Chinese consumers with global imported goods and direct overseas lifestyle. At the same time, Tmall Global is also the preferred platform to help overseas brands directly reach Chinese consumers and establish brand awareness and consumer insight. So far, more than 29000 overseas brands from 87 countries and regions have joined in Tmall Globall, covering more than 5800 categories, of which more than 80% have entered China for the first time.

Tmall Global has the following conditions for businesses to sell products on this platform:

 Basic conditions:

1. Own overseas corporate entities;

2.     It’s the brand party/Own brand authorization/Provide a complete chain of goods purchase certificate from the brand party.

Preferential admission conditions:

1. Overseas well-known entity stores or B2C websites;

2.     Overseas famous brands not entering Chinese market.

Tmall global has the following types of stores:

Tmall global flagship store

1.Original brand trademark r registered overseas for more than one year, and the brand has retail operation overseas;

2.If the applicant company is the brand authorized party, it needs to provide the exclusive authorization issued by the trademark owner to the company, and only one level of authorization is required;

3.Give priority to invite the best-selling brands in overseas; If the brand has opened a shop on Tmall, the confirmation document of the brand party shall be provided.

Tmall global exclusive store

1.The original of 35 categories trademarks registered overseas for more than one year;

2.Local well-known real retail stores or B2C websites should provide real retail store photos or websites;

3.If the applicant company is the brand authorized party, it needs to provide the exclusive authorization issued by the trademark owner to the company, and only one level of authorization.

Tmall global franchise store

Operating a number of other people's brand goods stores.

Document requirements for Tmall Global

1. Business license of overseas company.

2.      The company's tax registration certificate or the latest tax payment certificate.

3.      ID card of authorized representative and contact person of the store.

4.      Certificate of account opening or public statement of the main enterprise.

Tmall Global merchants are all entities outside the Chinese mainland with overseas retail qualifications. All the commodities sold are originated or sold overseas, and enter the customs through international logistics. All Tmall Global merchants will provide Chinese customer support for their stores and provide customer service after sale, customers can buy overseas products just like Taobao shopping. In terms of logistics, Tmall Global requires businesses to complete the delivery within 120 hours and arrive within 14 working days, and ensure that the whole process of logistics information can be tracked.

Advantages of Tmall Global:

1. The huge customer group and the flow superiority;

2. Shorten the intermediate trade channels, reduce the channel fees and increase the gross profit rate of enterprises.

3.      Direct access to overseas market information and feedback, improve the sensitivity of the overseas market, is conducive to precision marketing and personalized customization services.

4.      Strong warehouse logistics system and service, especially in North America, Europe and Japan. The seller only needs to be responsible for selling the products, and Tmall will provide a unified standard service mode for later packaging, logistics, return and exchange.

For more information about China market and China digital marketing, please go to http://www.winoutinchina.com/ 

What do you know about Weibo——China's social platform?

 

Weibo is one of the main social platforms in China. Based on the user relationship, users can access through a variety of mobile terminals such as PC and mobile phone, and realize the real-time sharing, dissemination and interaction of information in the form of text, picture, video and other multimedia. In China, Weibo has almost become a necessary app for mobile phones.

 

Weibo hot search list has become its representative label. For most users, the first thing after logging in Weibo is to see what's new on the hot search list. Weibo is an important channel for people to understand the hot spots of facts. Weibo users can be divided into star account, internet influencer account, enterprise account, government account, ordinary person account, etc. Most of China's stars have accounts on Weibo, so it has become a place for Chinese users to pursue stars. You should know, stars have great influence in China. In addition, there are also Weibo experts who have professional opinions in various vertical fields. Users usually follow Weibo experts in the same field according to their own interests. They will leave comments under the blog posts published by the stars or experts they follow, interact with the bloggers, or praise and share the posts.

 

According to the user development report released by Weibo in 2020, as of September 2020, the number of Monthly Active User on Weibo has reached 511 million and that of Daily Active User is 224million. The Weibo users continue to show a trend of youth, of which the post-90s and Post-00 accounts for nearly 80%, and the female users are larger than male users. In terms of life consumption and interest, Weibo users of different ages show obvious intergenerational characteristics.

 

63.1% of users pay attention to star accounts on Weibo, which is the most irreplaceable part of Weibo compared with other social media -- users are closer to stars than ever before. The second is interest in life and news media, which means that users' demand for interest information on Weibo exceeds the timeliness of news.

 

31.8% of users pay attention to acquaintances' accounts on Weibo, and Internet influencers have similar attention. Users' attention is obviously interest information oriented rather than social.

 

Up to 81.5% of Weibo users preferred image text Weibo, followed by short video and GIF, accounting for 59.6% and 40.8% respectively. The attraction of long articles is slightly higher than that of pure text, and the attraction of live streaming is the lowest, only 10.4%.

 

Because of the collection of the most popular topics and industry information, Weibo is still a very good platform for enterprises to promote brand image and corporate image, and is also an indispensable part of new media marketing.

 

How should enterprises operate Weibo?

 

1. Setting up "personal characters" on Weibo

Weibo positioning is one of the issues to be considered in the operation of Weibo. Combined with the principles of interactivity, interesting content and professionalism, we should try to be close to the "human design" of self positioning.

 

2.Ridding on the wave of hot spot or stars’ popularity

There are often super topics on Weibo, and contacting them will bring a lot of traffic. Because Weibo star or influencer has a large number of fans, with its own traffic and popularity, so the interaction with them should also be increased.

 

3.Paying attention to fans' relay and comments

As long as the content is outstanding, it will attract the active attention of Weibo users and a large number of relay. The opinions of fans have accumulated all the public praise of your Weibo. Therefore, you must maintain positive interaction with fans.

 

4. Paid to promote

Paid advertising can bring high exposure in the short term. Once the advertisement is stopped, the degree of attention will be significantly reduced, but a certain degree of fans can still be accumulated during the online period of the advertisement.

If you want to know more information about China digital marketing and China market, please go to  http://www.winoutinchina.com/

China's localized digital marketing makes overseas enterprises promotion more intelligent and efficient

 

In the Internet era, who has a reputation on the Internet, who can occupy the dominant marketing position, can achieve the success of the Internet era.

 

Nowadays, in China, there are many enterprises that use digital marketing to quickly enter the public view and gain a large number of brand fans, such as the Perfect Diary, Geoskincare, Florasis and so on. In such a social environment, small brands can be quickly accepted and purchased by the public by seizing the opportunity, doing a good job in brand positioning and choosing appropriate marketing methods. Of course, it is also a good opportunity for foreign brands who want to enter the Chinese market.

 

Speaking of digital marketing, we are familiar with PPC and SEO, because its development is relatively early, although there are many new marketing methods, this two ways still play a very important role. For example, Baidu PPC, 360 PPC, Sogou PPC are more popular with Chinese enterprises. It's a common phenomenon that new ways will always take the lead for a period of time.

 

In China, social media marketing is in a state of intense competition, WeChat moments advertising, official account advertising, and minil program advertising; weibo advertising; Douyin advertising; Zhihu advertising has huge traffic, high exposure rate, accurate crowd classification and obvious promotion effect.

 

Of course, some enterprises with sufficient budget can also advertise on Tencent, Youku, Iqiyi and other video softwares, such as pictures, video ads or live person oral ads in TV dramas, movies and variety shows, which repeatedly convey brand information to the audience and leave a deep impression in the minds of consumers. This is what Vipshop now does.

 

For the more competitive marketing, the effect is the best, but it is not suitable for all enterprises. At this time, you should find another way. For example, you can get unexpected gains by doing publicity on China's four major portal websites (Tencent, Sina, Sohu, Netease).

 

In addition, in China, stars and Internet influencers have great influence. Consumers are easy to buy products recommended by stars or Internet influencers, so the marketing of influencers is in full swing. Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili are the main promotion platforms for the internet influencers. The hot products are mainly cosmetics, skin care products, clothing and so on.

 

No matter which form of advertising, is a necessary means to enter the Chinese market for overseas enterprises. Products that are not well known are often difficult to be found even if the quality of products is good. www.winoutinchina.com, this is a digital marketing platform specially designed to help foreign small and medium-sized enterprises enter the Chinese market. For enterprises who intend to put advertisements in China, but do not know the specific Chinese advertising process and various types of advertising objects, they can find the appropriate solutions on this website.

Baidu PPC helps overseas enterprises expand business in China

 

According to statistics, when people are looking for solutions to things, about 60% of them will choose the Internet, and the proportion of search engines is quite high. In search engine results page, ordinary people will only browse the results of the first three pages. Generally speaking, more than 90% of the people will first browse the search results on the home page, about 50% will enter the second page of the search results, and 20% will enter the third page of the search results. That is to say, if the website does not appear on the first three pages, the exposure rate will be greatly reduced.

PPC can make website information appear at the top or front end of the search engine results page, which can be viewed more frequently and improve the traffic of the website. With PPC, after launching the ad series, the ads will be displayed in front of users immediately, so it is very suitable for quick results.

In 2019, companies around the world spent $106.5 billion on search advertising. PPC ads in search results account for 45% of page hits. Nearly 75% said advertising makes it easier to find what they need. Visitors who come to your website through PPC ads are 50% more likely to buy than natural visitors. In addition, PPC ads can increase brand awareness by up to 80%.

According to the 46th statistical report on Internet development in China released by China Internet Network Information Center (CNNIC), as of June 2020, the number of search engine users in China has reached 766 million, an increase of 15.39 million over March 2020, accounting for 81.5% of the total Internet users; the number of mobile search engine users reached 761 million, an increase of 15.42 million over March 2020, accounting for 81.6% of mobile Internet users.

Among the numerous search engines in China, Baidu occupies the absolute leading position in the industry. In June 2020, Baidu market share is 66.15%, and the market share of Sougou and 360 ranked second and third place is 22.06% and 3.40% respectively, which are quite different from Baidu's strength. Therefore, promotion on Baidu is very conducive to brand exposure in the Chinese market.

 

Baidu PPC includes search promotion, brand promotion, commodity promotion, local promotion and app promotion, which are all keyword search advertisements with different positions and forms. Baidu PPC can help enterprises stand out in the competitive market, improve brand awareness and be found by potential customers. In other words, PPC is a shortcut for enterprises to gain a dominant position in their niche market.

www.winoutinchina.com —— a website to help small and medium-sized overseas enterprises enter the Chinese market and expand their business in China，Baidu PPC is one of its main businesses. For enterprises that want to open up business in China, Baidu PPC is definitely the first step in the implementation of the plan. You have to believe that enterprises that can't find information on Baidu can't convince Chinese consumers.

UBRAS the popular “size free underwear” in China

 

Ubras is a Chinese women's underwear brand founded in 2016, focusing on meeting women's basic demands for "comfortable and easy to wear" underwear. Different from the traditional bra size setting method based on the cup size, the garment size (S, M, L, XL) redefines the wearing attributes of underwear. With the vest type underwear without size and steel ring, it gradually occupies the Chinese women's underwear market.

 

With the launch of "size free underwear", Ubras is the first in the world. It only took more than one year for Ubras to win the top 1 of the sales list of double 11 Tmall underwear in 2020, with an increase of 800%. The annual sales exceeded 1.5 billion yuan. The sales of underwear ranked first in the whole network, surpassing the time-honored underwear brands such as Cosmo Lady, MANIFORM, Aimer, etc., and opening a gap with new brands such as NEIWAI, Bananain, etc.

 

In recent years, the market share of Chinese traditional underwear brands has gradually declined. As a symbol of "sexy", underwear has opened a new era of diversified aesthetics. It is in this period that uberas seizes the growth opportunities to realize the rapid growth of its brand.

 

There are dozens of well-known brands in the women's underwear market, which are mainly distinguished by price and age groups. Some are luxury and mature, while others are popular and lovely. By seizing the demand of modern women to "pay more attention to themselves", Ubras has created a new category with the differentiated positioning of "size free underwear".

 

In addition, the establishment of Ubras happened to be the climax of the development of China's rimless sports. People were in pursuit of unbridled underwear and ego. At this time, ubras entered the market and directly met the needs of women.

 

Of course, the birth of hot selling products, usually with the assistance of marketing means.

 

To gather the first wave of users, Ubras relies on "recommendation" on social media, and then importing users to live commerce and e-commerce platform to buy products. Through Douyin, Weibo, Xiaohongshu, and Bilibili, the value of "size free underwear" is constantly being transmitted.

 

In 2020, with the rise of live commerce, Ubras adopts the "three in one" mode of "network anchor + star live streaming + store self live streaming", and gets the bonus of live commerce.

 

After the “recommendation” stage, Ubras accumulated the foundation of fans and verified the product capability. In 2021, Ubras cooperates with Ouyang Nana as the spokesperson to build a brand and strengthen the leadership position.

 

In addition, Ubras has built its own private domain traffic pool to reach users with Wechat personal account "U's meow ", and form the open and closed loop of public domain and private domain traffic through interactive activities, invitation to publish bills, etc.

As a new consumer brand, Ubras can become a rising star in just a few years. Its marketing strategy is worth learning. However, whether a product can develop for a long time, the most important thing is its applicability and quality.

For more information about China market and diital marketing, please go to http://www.winoutinchina.com/